Hi, I am AJ,
a Lead Product Designer

originally from Germany and currently based in Amsterdam. My expertise lies at the intersection of user-centered product design and business strategy. Driven by human-centered design thinking, I shape digital products that will impact our lives in the future.

Right now, I'm a Lead CX Designer and Researcher at Mach49. In this role, I've guided startups to launch innovative products in the construction, mobility, and government sectors. Many of these products use AI to disrubt their markets.

Previously, I had the privilege to lead multidisciplinary teams developing products used and loved by thousands, for clients including Goodyear, UniCredit, TDK, MunichRe, Mammut, and more.

Let's talk!
 "Our lives might be complex and messy, but the interactions with our products shouldn't be."


I enjoy pushing my boundaries at work and in my free time. Take sports, for instance: I go swimming, ballroom dancing, hiking, sailing, and paragliding.

I love technology! Besides designing digital products professionally, I engineer IoT devices and autonomous robots for fun.  

My curiosity lets me venture into the world far outside the beaten track. I explored 35+ countries across four continents in my 41-year-old Toyota Landcruiser. Crossing war zones taught me to stay calm and diplomatic.​​​​​​​

I seize every opportunity for an adventure and spent several years abroad. Every journey I embark on opens my eyes to new experiences and cultures. I enjoy leaving my comfort zone and interacting with people from various cultural and linguistic backgrounds.

Let's be friends!

Say hello